Identifying Your Target Audience on Social Media

In order to figure out what audience to target, you have to understand the types of people who join many social media sites. Adonomics.com is website dedicated to understanding what people are doing on many social media sites by tracking the applications that are being created and downloaded. They've broken down the types of communications that occur in many social media sites into three categories: identity, factic, and other. Factic would relate to communications that one engages for the sake of the social task being performed. For instance, when someone hands you something, you automatically communicate, "thank you" even though it performs no function directly other than to be polite. The biggest category of communication is identity, which comprises about 43% of all communications on Many social media sites. This should tell you that people who join many social media sites are interested in asserting their identities, whether individually or as a group. And, that's how you are going to attract people to you and figure out your sales demographics too. Your Sales Brand Your profile is your sales brand on many social media sites. It is your identity and, as such, is the brand that will either attract or repel people to your products and services. If you've spent a good deal of time setting up the perfect profile, it will help you to generate interest in people joining as friends. So, you identify who you are first and foremost. Then, you will want to continue to communicate this identity through your many social media sites interactions and eventually participate or create communities that strengthen this identity. The reason for this is simple: If your brand, or identity, appeals to people on Many social media sites, then it will flourish and generate traffic and income.

Busby Seo Challenge | Nursing Assistant

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