Various Useful Tools in Social Media Sites

Lexicon is a feature in many social media sites that measures trends in different content posted to Many social media sites. It can be used as a market research tool by comparing how popular different search terms, associated with your products or services, are on many social media sites. It can also give you an idea of what people are saying about these keywords as it tracks the information that is posted to the Wall section of each person's profile. This is an area where people post messages to each other and it can give you an idea of what the latest buzz is in Many social media sites and help you to capitalize on that interest level. Or, if you are trying to decide whether your cat or dog products might sell better, you can compare the trends by placing the words "cat, dog" into the Lexicon search area. Then, you can see that dogs are talked about more than cats recently. You can put in up to five words separated by commas to search this way and get a good idea of recent trends in Many social media sites. Polls are a great way to figure out what is of interest to people who are coming to your profile or who are in groups. You will want to either get permission to post a poll to a group or be the group's creator. This is not a free service, so it can cost you a bit to do market research and demographics investigations this way. If you don't want to pay to do it, you can always use your contact list from a group you created to direct them to a survey outside of many social media sites using a free tool like surveymonkey.com. Or instead of using the poll tool, you can conduct a poll in the discussion area of a group to get started without spending any money. This is a great way to get feedback on whether your products and services can use some enhancements or if you might be able to cross-sell some new product or featured based on a new underutilized need in your market segment. Mini-Feeds Mini-feeds show the actions that you've taken as a member of many social media sites from the most recent to the less recent. It will show what networks or groups you've joined, when you edit your profile, or added friends and applications. You can view other people's mini-feeds on their profiles too on the right-hand side to do some market research on what interests particular targets. This can be helpful if you notice people are doing the same sorts of things across a particular segment of your market groups.

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